A diamond in the rough: Over a 100 specific tips to build a strong customer culture

Van Belleghem's book "A Diamond in the Rough" provides over 100 tips and examples to help companies build a customer-centric culture and turn their rough diamond into a beautiful shiny jewel. Success or failure is often in the details and having the right attitude.

Format: Paperback / softback
Length: 260 pages
Publication date: 13 November 2023
Publisher: Lannoo Publishers

Building a Customer-Oriented Corporate Culture: Turning Your Rough Diamond into a Beautiful Shiny Jewel

Most companies aspire to create a customer-centric culture, driven by the desire to prioritize customer satisfaction and loyalty. However, despite their potential, many struggle to achieve this goal. This is where this book comes in as a valuable resource. The author emphasizes that while many companies possess the capability to build a customer-centric culture, they often need guidance and inspiration to do so effectively.

The book is aptly titled "A Diamond in the Rough," as it offers a comprehensive guide to transforming a company's culture into one that truly values and serves customers. It provides not only clear and concise concepts but also over 100 practical tips and examples to help organizations build a culture that consistently attracts and retains customers.

At its core, building a customer-oriented culture involves a shift in mindset customers' perspective. It requires leaders and employees to recognize their role in creating exceptional customer experiences and to align their actions and decisions accordingly. The book delves into various aspects of customer-centricity, including understanding customer needs, fostering customer loyalty, and creating a seamless customer journey.

One of the key strengths of this book is its practicality. The author offers actionable insights and strategies that can be easily implemented by organizations of all sizes and industries. Each chapter is filled with real-world examples and case studies, demonstrating how companies have successfully transformed their cultures and achieved customer-centric success.

Furthermore, the book emphasizes the importance of having the right customer-centric attitude. It encourages leaders and employees to approach their work with a customer-first mindset, constantly seeking opportunities to exceed customer expectations and deliver exceptional experiences. The author stresses that success or failure often hinges on the smallest details, and having the right customer-centric attitude can make a significant difference in achieving long-term customer loyalty and satisfaction.

In conclusion, "A Diamond in the Rough" is a must-read for anyone who wants to build a customer-oriented corporate culture. Whether you are a CEO, manager, or team member, this book provides valuable insights and practical strategies to help you transform your organization into one that truly values and serves customers. By adopting a customer-centric mindset and implementing the tips and examples outlined in this book, you can create a culture that drives growth, innovation, and long-term success.

Weight: 536g
Dimension: 170 x 240 x 18 (mm)
ISBN-13: 9789401495462