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Advances in Advertising Research XIII: Frontiers of Advertising: Re-considering Its Shapes and Forms

Advances in Advertising Research XIII: Frontiers of Advertising: Re-considering Its Shapes and Forms

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Product details

Management number 201813124 Release Date 2025/10/08 List Price $85.19 Model Number 201813124
Category
  1. Nonfiction
  2. Business

Format: Hardback
Length: 239 pages
Publication date: 11 March 2025
Publisher: Springer

This book provides insights into modern advertising's evolving landscape, revealing how digital innovation and social media have transformed communication strategies and consumer engagement.


Dimension: 210 x 148 (mm)
ISBN-13: 9783658439354
Edition number: 2024 ed.

Advances in Advertising Research XIII: Frontiers of Advertising: Re-considering Its Shapes and Forms

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