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Applied Marketing Analytics Using R

Applied Marketing Analytics Using R

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Product details

Management number 201813393 Release Date 2025/10/08 List Price $77.85 Model Number 201813393
Category
  1. Nonfiction
  2. Business

Format: Hardback
Length: 392 pages
Publication date: 22 August 2023
Publisher: Sage Publications Ltd

Taking a very hands-on approach with the use of real-world datasets, case studies and R (a free statistical package), this book supports students and practitioners to explore a range of marketing phenomena using various applied analytics tools.

Weight: 952g
Dimension: 239 x 191 x 26 (mm)
ISBN-13: 9781529768732

Applied Marketing Analytics Using R

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