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Management number | 201818687 | Release Date | 2025/10/08 | List Price | $13.29 | Model Number | 201818687 | ||
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Behavioral Science in the Wild is a book that helps managers understand how to incorporate key research findings to solve behavior change challenges in the real world. It takes a step back to address the why and how behind the origins of behavioral insights and how best to translate and scale behavioral science from lab-based research findings.
Format: Hardback
Length: 360 pages
Publication date: 15 May 2022
Publisher: University of Toronto Press
Behavioral Science in the Wild is a valuable resource for managers seeking to incorporate key research findings into their own behavior change challenges in the real world, bridging the gap between lab-based research and practical application. The book provides a comprehensive framework for understanding the origins and applications of behavioral insights, and offers practical strategies for translating and scaling these findings from lab-based research to real-world settings. Governments, for-profit enterprises, and welfare organizations have increasingly relied on behavioral science to develop more accessible and user-friendly products, processes, and experiences for their end-users. However, there is still a need for a precise science and strategic insights into how some key theoretical findings can be successfully translated, scaled, and applied in the field. To address this gap, Nina Mažar and Dilip Soman have brought together leading figures from both the academic and applied behavioral sciences to develop a nuanced framework for how managers can best translate results from pilot studies into their own organizations and behavior change challenges using behavioral science.
The book begins by exploring the why and how behind the origins of behavioral insights, and delves into the challenges and opportunities that arise when translating and scaling behavioral science from lab-based research findings. It provides a rich understanding of the theoretical foundations of behavioral science, including motivation, decision-making, and social influence, and how these principles can be applied to real-world situations. The authors then offer practical strategies for implementing behavior change in organizations, including the use of evidence-based practices, behavior design, and organizational change management. They also discuss the role of leadership in driving behavior change, and provide insights into how managers can create a culture that supports and encourages positive behavior change.
One of the key strengths of Behavioral Science in the Wild is its interdisciplinary approach, bringing together experts from various fields to provide a holistic understanding of behavior change. The book includes contributions from psychologists.behavioral economists, organizational psychologists.psychologists.ologists, and social psychologists.psychologists, among others. This interdisciplinary approach allows for a rich and nuanced understanding of the complex interplay.interaction between different factors that influence behavior, including individual differences, social norms.culture, and organizational context. It also highlights the importance of considering the ethical implications of using behavioral science in the workplace, and provides practical strategies for ensuring that research findings are applied in a responsible and respectful manner. Overall, Behavioral Science in the Wild is a comprehensive and practical guide to the field of behavioral science, providing managers with the tools and insights they need to implement effective behavior change in their organizations and drive positive outcomes for their end-users. It is an essential read for anyone interested in applying behavioral science to real-world problems, and will be of particular interest to managers, policymakers, and practitioners working in the fields of public health, education, and social welfare.
Weight: 698g
Dimension: 160 x 238 x 31 (mm)
ISBN-13: 9781487527518
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