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Brand Strategy in Three Steps: A Purpose-Driven Approach to Branding

Brand Strategy in Three Steps: A Purpose-Driven Approach to Branding

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Product details

Management number 201816523 Release Date 2025/10/08 List Price $36.87 Model Number 201816523
Category
  1. Nonfiction
  2. Business

Format: Hardback
Length: 256 pages
Publication date: 03 June 2023
Publisher: Kogan Page Ltd

Cultivate a meaningful brand strategy using a three-step, values-driven branding framework focused on connecting with customers by clarifying, integrating and communicating the values of the company.

Weight: 634g
Dimension: 164 x 242 x 25 (mm)
ISBN-13: 9781398609815

Brand Strategy in Three Steps: A Purpose-Driven Approach to Branding

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