Building the Agile Business through Digital Transformation

To remain competitive in a digital-enabled world, businesses must transform and create a culture that supports lasting change. This book provides practical advice and real-life insights from organizations at the leading edge of digital transformation to help businesses become agile and digital natives.

\n Format: Paperback / softback
\n Length: 336 pages
\n Publication date: 03 June 2021
\n Publisher: Kogan Page Ltd
\n

In the ever-evolving landscape of business, where digital transformation has become a crucial imperative, organizations must adapt and thrive to gain a competitive edge. To achieve this, managers and leaders must foster a culture that embraces lasting change and supports the seamless integration of digital technologies into their operations.

In his comprehensive book, "Building the Agile Business through Digital Transformation," author John Watson offers a valuable roadmap for organizations seeking to navigate this digital transformation journey. The book challenges traditional thinking and outdated strategies, providing a clear framework for organizations to become truly agile, embed innovation, and develop the talent required for success.

The second edition of "Building the Agile Business through Digital Transformation" has been extensively revised to address the culture and mindset challenges associated with shifting at scale from linear to agile working. It also delves into the effective use of data in organizational decision-making, a critical aspect of digital transformation.

Packed with practical advice, examples, and real-life insights from leading organizations such as AirBnb, Amazon, and Google, this book serves as an essential guide for driving success by becoming an agile and digital native business. It equips readers with the tools and strategies needed to navigate the complexities of digital transformation, enabling them to adapt and thrive in the ever-changing business landscape.

By embracing the principles outlined in "Building the Agile Business through Digital Transformation," organizations can unlock new opportunities, enhance customer experiences, and drive sustainable growth in the digital age. As the world continues to evolve at a rapid pace, this book provides a valuable resource for managers and leaders who are committed to staying ahead of the curve and building a resilient and successful business.

\n Weight: 520g\n
Dimension: 156 x 232 x 24 (mm)\n
ISBN-13: 9781789666533\n
Edition number: 2 Revised edition\n