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Business Advancement through Technology Volume I: Markets and Marketing in Transition
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Product details
| Management number | 201817887 | Release Date | 2025/10/08 | List Price | $69.47 | Model Number | 201817887 | ||
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Format: Hardback
Length: 275 pages
Publication date: 14 December 2022
Publisher: Springer International Publishing AG
This two-volume edited collection explores the impact of technology on business advancement. Covering topics such as mobile banking, social media and neuromarketing tools, the book examines how technology diffusion drives, negates and facilitates change in marketing processes.
Weight: 510g
Dimension: 216 x 154 x 23 (mm)
ISBN-13: 9783031077685
Edition number: 1st ed. 2022
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