Business of Pitching: The Public Relations Perspective
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Product details
| Management number | 201821698 | Release Date | 2025/10/08 | List Price | $55.20 | Model Number | 201821698 | ||
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The Business of Pitching is the first major work to examine how business pitches for the Public Relations industry are conceived, planned, delivered, and assessed. It is a practical, academically referenced five-part guide with fifteen real-life case studies, based on the authors' business and coaching skills and knowledge of relevant literature.
Format: Hardback
Length: 336 pages
Publication date: 01 January 2021
Publisher: Taylor & Francis Ltd
The Business of Pitching is a groundbreaking work that delves into the intricate process of crafting and delivering successful business pitches within the Public Relations (PR) industry. With a staggering worth of over £13 billion and employing around 85,000 people in the UK alone, the PR industry has emerged as a significant force in today's business landscape. This comprehensive and academically referenced five-part guide is designed to guide readers through a meticulously planned process for achieving pitching success.
Throughout fifteen real-life case studies, the authors amplify the key learning points, showcasing examples ranging from multinational corporations to non-governmental organizations (NGOs). Drawing upon their extensive business and coaching expertise, the authors have enriched their knowledge with relevant and contemporary multi-disciplinary literature, ensuring that the reader receives a well-rounded and up-to-date perspective on the art of pitching.
The Business of Pitching is a valuable resource for professionals, students, and anyone interested in understanding the nuances of pitching in the PR industry. It provides a comprehensive roadmap for developing effective pitches, leveraging storytelling techniques, and navigating the complexities of the industry. Whether you are a seasoned PR practitioner or a budding entrepreneur seeking to enhance your pitching skills, this book offers valuable insights and practical strategies to help you succeed in your endeavors.
Dimension: 246 x 174 (mm)
ISBN-13: 9781138478572
Professional & technical
Business
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