Business Strategy for a Better Normal: Concepts and Cases

The book "The Better Normal: Strategic Thinking for a Resilient World" examines how leaders can use strategic thinking to transform followers, organizations, and industries in the wake of societal shocks like COVID-19. It proposes a 3S Model of Style, Situation, and Strategic Orientation to develop opportunities in a rapidly changing environment.

Format: Hardback
Length: 160 pages
Publication date: 02 May 2023
Publisher: Springer International Publishing AG

The book delves into the profound impact of strategic thinking on leaders, organizations, and industries, particularly in the wake of societal shocks like COVID-19 that demand a re-balancing of leadership and business models. It is structured around a novel triumvirate of strategic thinking concepts, elucidated through a 3S Model: Style, Situation, and Strategic Orientation. The environment, or situation, shapes or hinders opportunities that are pursued by leaders possessing a particular propensity (style) and the potential (strategy) to develop them.

In the face of ongoing crises such as COVID-19, natural disasters, political upheaval, and climate change, the author argues that the field of strategic management must undergo a significant rethink and update traditional frameworks to provide more applicable business models in a rapidly changing environment. Addressing topics such as sustainability and diversity, this pivotal text fills a gap in strategic thinking and offers illustrative examples and case studies about organizations navigating the challenges of making decisions in a dynamically different "new normal."

The book explores the role of strategic thinking in shaping leaders' ability to adapt and respond to changing circumstances, leading to transformative outcomes for organizations and industries. It emphasizes the importance of a holistic approach that considers both the external environment and the internal capabilities and values of an organization. By adopting a strategic mindset, leaders can navigate complex challenges, identify new opportunities, and create sustainable competitive advantages.

Furthermore, the book highlights the significance of diversity and inclusion in strategic decision-making. It recognizes that diverse perspectives and experiences can lead to innovative solutions and better decision-making processes. By fostering a culture of diversity and inclusion, organizations can tap into the full potential of their workforce and create a more resilient and adaptable business model.

The 3S Model provides a framework for leaders to assess their own style, situation, and strategic orientation, and to develop actionable plans for transformation. It encourages leaders to be proactive, adaptable, and responsive to the changing needs of their followers, organizations, and industries. The book offers practical insights and strategies for leaders to implement strategic thinking in their organizations, including the development of a clear vision, the identification of strategic priorities, and the creation of a collaborative and inclusive culture.

In conclusion, the book is a valuable resource for leaders, managers, and policymakers seeking to navigate the complexities of a rapidly changing world. It provides a comprehensive and insightful exploration of strategic thinking, offering a fresh perspective on how leaders can transform their followers, organizations, and industries in the face of societal shocks. By adopting a strategic mindset and embracing diversity and inclusion, organizations can create a more sustainable and resilient future.

Weight: 376g
Dimension: 210 x 148 (mm)
ISBN-13: 9783031287077
Edition number: 1st ed. 2023