CMO of People: Manage Employees Like Customers with an Immersive Predictable Experience that Drives Productivity and Performance

Human Resources can be thought of as an analogue to marketing, with the head of HR curating an experience to get the best lifetime value from employees. This book explores this new model and titles its leader as The CMO of People, creating a predictable and immersive employee experience that drives productivity and performance.

\n Format: Paperback / softback
\n Length: 266 pages
\n Publication date: 22 October 2018
\n Publisher: De Gruyter
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Human Resources (HR) is not just an upgraded personnel department; it can be viewed as an analogue to marketing. Just as the Chief Marketing Officer (CMO) curates an experience to maximize customer lifetime value, the head of HR can curate an experience to maximize employee lifetime value. This book explores this new model and introduces its leader as The CMO of People. The CMO of People represents a business-focused people function that has learned from the proven tools of marketing. By creating a predictable and immersive employee experience, The CMO of People drives productivity and performance.

In this groundbreaking book, Peter Navin and David Creelman delve into how to create a seamless and immersive end-to-end experience for employees. They discuss how a CMO of People can overcome barriers and drive performance, why the HR department needs to be structured differently, and how to find unconventional individuals to staff this unconventional model.

For a review of the book on the HR Bartender blog, click here: https://www.hrbartender.com/2019/career-development/human-resources-future-skills/.

\n Weight: 408g\n
Dimension: 157 x 230 x 16 (mm)\n
ISBN-13: 9781547416639\n \n