Customer Relationship Management (CRM) for Medium and Small Enterprises: How to Find the Right Solution for Effectively Connecting with Your Customers

Customer Relationship Management (CRM) systems are essential for small- and medium-sized enterprises to manage sales processes. This book provides an overview of CRM, its functions, and how it can create value for businesses. It discusses the logic of CRM in sales, giving tips and explanations on why and what happens when CRM is implemented in a specific way. It also provides direct operational guidelines to help business professionals set up CRM systems and avoid mistakes.

Format: Hardback
Length: 206 pages
Publication date: 08 April 2022
Publisher: Taylor & Francis Ltd

Customer Relationship Management (CRM) systems have gained significant attention among small and medium-sized enterprises, entrepreneurs, and solopreneurs. It is evident that CRM is a crucial tool that businesses must adopt to effectively manage their sales processes. Sales teams require a systematic approach to execute their daily activities, and small businesses and solopreneurs must track and analyze their marketing efforts to enhance the efficiency of their sales endeavors. CRM, once exclusive to large corporations, has become a powerful technology accessible to small and medium businesses. With the advent of cost-effective CRM solutions, such as Salesforce, Dynamics, or Oracle, small and medium businesses can now implement CRM systems in a more balanced manner. The success of CRM is primarily attributed to the simplicity of the new tools and solutions developed for sales process management.

This book aims to provide a practical guide for implementing CRM from the perspective of business owners, rather than IT consultants or technical staff. It serves as a valuable resource for business development, sales management, and sales process control. Small business owners must understand the rationale behind implementing a CRM and how it can contribute to business growth in areas such as business development, sales management, and the conversion of sales leads into satisfied customers.

To effectively leverage a CRM, small business owners must first gain a comprehensive understanding of what a CRM system is, how it operates, its primary functions, and how it facilitates workflow management within the company's sales department. In general, entrepreneurs face challenges in finding the time to thoroughly read and study complex and comprehensive books. This book offers concise and straightforward operational guidelines, making it accessible to those seeking easily digestible information about CRM.

By implementing CRM, small businesses can streamline their operations, enhance customer engagement, and improve decision-making processes. CRM systems provide a centralized platform for storing and managing customer data, enabling sales teams to access relevant information at any time. This leads to more personalized interactions, better customer service, and increased customer satisfaction.

Furthermore, CRM systems offer valuable insights into sales performance, allowing businesses to track key metrics such as revenue, conversion rates, and customer lifetime value. This data-driven approach enables businesses to make data-informed decisions and optimize their sales strategies.

In conclusion, CRM systems have become an essential tool for small and medium-sized enterprises, entrepreneurs, and solopreneurs. Their simplicity, cost-effectiveness, and ability to streamline sales processes have contributed to their growing popularity. By understanding the benefits of CRM and implementing it effectively, small businesses can unlock their full potential and achieve sustainable growth.

Dimension: 254 x 178 (mm)
ISBN-13: 9780367708894