Design Thinking and Innovation Metrics - Powerful Tools to Manage Creativity, OKRs, Product, and Business Success

Michael Lewrick provides a playbook to manage and measure innovation using Design Thinking and Innovation Metrics, which includes utilizing data analytics, artificial intelligence, and neurodesign, deploying OKRs, and measuring success through hands-on tools.

Format: Paperback / softback
Length: 400 pages
Publication date: 24 April 2023
Publisher: John Wiley & Sons Inc

In his renowned book "Design Thinking and Innovation Metrics: Powerful Tools to Manage Creativity, OKRs, Product, and Business Success," bestselling author Michael Lewrick offers a comprehensive and straightforward playbook for effectively managing and measuring innovation. Within its pages, readers will discover the power of the design thinking paradigm in achieving innovation success, as well as how accomplished leaders navigate and exploit portfolios to create meaningful impact. The author elucidates how to strategically leverage data analytics, artificial intelligence, and neurodesign to drive innovation and business outcomes. Moreover, he guides readers in deploying Objectives and Key Results (OKRs) for innovation teams, fostering true alignment between business goals and team performance. The book provides practical hands-on tools to measure the success of firms in creating novel and intriguing products, services, and experiences. As part of the Design Thinking Series, "Design Thinking and Innovation Metrics" is destined to find a prominent place in the libraries of managers, executives, product owners, innovation teams, entrepreneurs, and other business leaders seeking to foster creativity, drive innovation, and achieve sustainable business success.

Weight: 1064g
Dimension: 241 x 192 x 27 (mm)
ISBN-13: 9781119983651