Digital Branding: How to Successfully Build and Measure a Brand Online

Digital Branding is a practical guide for mid-career marketers and brand strategists to develop credible, impactful brands in the digital age, with step-by-step strategies for building and optimizing brand identity across key channels, including Google Analytics, SEO, and social media algorithms, and exploring the impact of generative AI on modern branding techniques.

Format: Hardback
Length: 240 pages
Publication date: 03 January 2025
Publisher: Kogan Page Ltd

Digital Branding: A Practical Guide for Mid-Career Marketers and Brand Strategists
Digital Branding is a comprehensive guide designed for mid-career marketers and brand strategists who are eager to develop credible and impactful brands. Author Daniel Rowles, a respected CIM fellow and industry influencer, provides step-by-step strategies to build and optimize your brand identity across key digital channels.

In this fourth edition, you will learn how to:

Develop a clear brand planning framework to guide your strategy
Apply principles of identity development tailored to today's digital landscape
Implement effective channel selection based on data and market insights
Optimize your use of Google Analytics, SEO, and social media algorithms
Explore the impact of Generative AI on modern branding techniques

With real-world examples including PWC, BBC, and Specsavers, this fully updated guide equips you with actionable tools to elevate your brand and advance your career in an ever-changing digital world.

Themes include:

Brand strategy: Understand the importance of brand strategy and how to develop a comprehensive plan that aligns with your business goals.

Digital branding: Learn how to create a strong online presence that resonates with your target audience.

Identity development: Explore the process of creating a unique and memorable brand identity that reflects your brand's values and personality.

Google Analytics: Learn how to use Google Analytics to track and analyze your website's performance, including traffic, conversions, and user behavior.

SEO: Learn how to optimize your website for search engines to improve its visibility and ranking in search results.

Social media algorithms: Learn how to optimize your social media profiles and content to increase engagement and reach.

Generative AI: Learn how Generative AI can be used to create unique and personalized branding experiences.

Marketing frameworks: Learn about various marketing frameworks and how to apply them to your brand strategy.

Career growth: Learn how to advance your career in the digital marketing industry and stay ahead of the curve.

Whether you are a marketer, brand strategist, or business owner, Digital Branding is a valuable resource that will help you achieve your brand's goals and succeed in the digital age.

Don't miss out on this opportunity to strengthen your brand strategy and boost your digital presence. Order your copy of Digital Branding today and start building your brand's future!

Dimension: 234 x 156 (mm)
ISBN-13: 9781398618442
Edition number: 4 Revised edition