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Digital Marketing Strategies for Value Co-Creation 2e: Models and Approaches for Online Brand Communities

Digital Marketing Strategies for Value Co-Creation 2e: Models and Approaches for Online Brand Communities

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Product details

Management number 201813158 Release Date 2025/10/08 List Price $69.21 Model Number 201813158
Category
  1. Nonfiction
  2. Business

Format: Hardback
Length: 311 pages
Publication date: 30 May 2025
Publisher: Springer International Publishing AG

Amidst growing conceptual developments in the areas of value co-creation and digital marketing, the importance of Online Brand Communities (OBCs) has emerged to reinforce strategies.


Dimension: 210 x 148 (mm)
ISBN-13: 9783031846120
Edition number: Second Edition 2025

Digital Marketing Strategies for Value Co-Creation 2e: Models and Approaches for Online Brand Communities

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