Hey Whipple, Squeeze This: The Classic Guide to Creating Great Advertising

The sixth edition of Hey Whipple,Squeeze This provides the necessary tools to navigate the changing technical and social media landscapes, including how to tell brand stories, create content for Instagram, YouTube, and TikTok, and go 180° against common sense for ideas that have the potential of becoming viral.

Format: Paperback / softback
Length: 416 pages
Publication date: 21 February 2022
Publisher: John Wiley & Sons Inc

The sixth edition of Hey Whipple, Squeeze This, a book widely regarded as the bible of advertising, offers a fresh perspective on the ever-evolving industry of creative advertising. While creativity remains crucial, it is no longer sufficient for success. This updated version, encompassing all the classic creativity training from the previous five editions, equips readers with the essential tools to navigate the dynamic technical and social media landscapes. Whether you are a novice in the field or a seasoned professional, Whipple will enhance your writing skills, boost your creativity, and elevate the quality of your work.

In this comprehensive edition, you will delve into:

Employing traditional concepting techniques alongside new developments in applied creativity and inquiry-based innovation.

Utilizing emerging technologies and the unique technical structures of social media platforms to bring brand stories to life.

Defying common sense to generate ideas with the potential to go viral.

Crafting a portfolio that will secure a job in the industry.

By embracing these insights and techniques, readers can stay ahead of the curve and thrive in the competitive world of advertising.

Weight: 604g
Dimension: 229 x 152 x 22 (mm)
ISBN-13: 9781119819691
Edition number: 6th Edition