International Business: The Challenges of Globalization, Global Edition

International Business: The Challenges of Globalization is a brief yet comprehensive introduction to the difficulties of global entrepreneurship, examining cultural barriers and providing a fresh take on the subject with engaging features and real-world examples. The 10th Edition has been updated to remain up-to-date and relevant.

Format: Paperback / softback
Length: 448 pages
Publication date: 16 February 2023
Publisher: Pearson Education Limited

International Business: The Challenges of Globalization is a comprehensive and concise introduction to the complexities of global entrepreneurship. It delves into the cultural barriers that can hinder international business (IB) endeavors, as well as the theory and terminology essential for successful business operations abroad. The authors offer a fresh perspective on the subject, featuring engaging content and real-world examples that are both intriguing and valuable for those aspiring to pursue careers as global entrepreneurs.

The 10th Edition of this textbook has been meticulously revised to keep pace with the ever-evolving landscape of international business. It ensures that readers are equipped with the most current knowledge and insights to navigate the challenges and opportunities of operating in a globalized world.

Chapter 1: Introduction to International Business

This chapter provides an overview of the field of international business, including its historical development, key concepts, and the factors that shape its operations. It also introduces the reader to the various challenges and opportunities that arise in the global marketplace.

Chapter 2: Cultural Barriers in International Business

Cultural differences can pose significant barriers to international business. This chapter explores the cultural dimensions that influence business practices, such as language, religion, values, and communication styles. It also provides strategies for overcoming cultural barriers and building effective cross-cultural relationships.

Chapter 3: The Theory and Terminology of International Business

Understanding the theory and terminology of international business is essential for successful business operations abroad. This chapter covers key concepts such as global marketing, international trade, and strategic management, as well as the legal and regulatory frameworks that govern international business.

Chapter 4: Globalization and Its Impact on International Business

Globalization has transformed the way businesses operate, creating new opportunities and challenges. This chapter examines the effects of globalization on international business, including the rise of multinational corporations, the expansion of international trade, and the challenges of managing a global workforce.

Chapter 5: International Business Strategies

Successful international business requires effective strategies. This chapter explores the various strategies that businesses can employ to compete in the global marketplace, such as market diversification, product innovation, and strategic alliances. It also discusses the importance of cultural sensitivity and adaptability in international business.

Chapter 6: Case Studies in International Business

Case studies provide real-world examples of international business practices and challenges. This chapter presents several case studies from different industries and regions, allowing readers to apply the theoretical concepts learned in the previous chapters to practical situations.

Chapter 7: Conclusion

In conclusion, International Business: The Challenges of Globalization offers a comprehensive and accessible introduction to the complexities of global entrepreneurship. It provides readers with a solid foundation of knowledge and skills to navigate the challenges and opportunities of operating in a globalized world. Whether you are a student, professional, or aspiring entrepreneur, this textbook is an invaluable resource for understanding the world of international business.

The 10th Edition of this textbook has been meticulously revised to keep pace with the ever-evolving landscape of international business. It ensures that readers are equipped with the most current knowledge and insights to navigate the challenges and opportunities of operating in a globalized world.

Weight: 994g
Dimension: 217 x 280 x 21 (mm)
ISBN-13: 9781292450315
Edition number: 10 ed