ISE Retailing Management

The 11th edition of Retailing Management emphasizes key strategic issues with an emphasis on financial considerations and implementation through merchandise and store management. It covers five important factors that delineate outstanding retailers, such as the use of big data and analytical methods, social media and mobile channels, a seamless multichannel experience, conscious marketing, and corporate social responsibility. It also includes new chapter content exploring "Digital Retailing" and coverage on the impact of the COVID-19 pandemic. The text is the only retail management educational product in the market that offers an integrated digital learning platform, McGraw Hill - Connect.

Format: Paperback / softback
Length: 672 pages
Publication date: 11 April 2022
Publisher: McGraw-Hill Education

The retail industry has undergone a remarkable transformation and evolution over the past few years, as highlighted in the 11th Edition of Retailing Management. In keeping with its market-leading tradition, this edition focuses on key strategic issues with an emphasis on financial considerations and implementation through merchandise and store management. The authors have delved into a wide range of strategic and tactical issues, catering to retailers across different sizes, geographies, and product/service offerings.

Outstanding retailers are distinguished by several key factors, as emphasized by the authors. These include the effective use of big data and analytical methods for decision-making, leveraging social media and mobile channels to enhance customer communication and shopping experiences, addressing the challenges of providing a seamless multichannel experience, emphasizing conscious marketing and corporate social responsibility in business decisions, and understanding the impact of globalization on the retail industry.

To address these evolving trends, the 11th edition introduces new chapter content exploring "Digital Retailing." It introduces the 7C framework, discusses influencer marketing, and explores the use of AI in retailing analytics. Furthermore, the book includes comprehensive coverage of the impact of the COVID-19 pandemic on retailing strategy, customer buying behavior, and supply chain management. This provides valuable insights into the industry disrupters and the challenges faced by retailers during this period.

To enhance the learning experience, this text is accompanied by an integrated digital learning platform, McGraw Hill - Connect. Connect offers students an interactive and engaging experience, allowing them to demonstrate their understanding of the topics through quizzes, case studies, and other interactive elements.

In conclusion, the 11th Edition of Retailing Management is a comprehensive and timely resource for retail professionals, students, and anyone interested in understanding the dynamic world of retailing. It provides a comprehensive overview of the industry's transformation, key strategic issues, and innovative practices, equipping readers with the knowledge and skills needed to succeed in the retail industry.

Weight: 1214g
Dimension: 215 x 276 x 28 (mm)
ISBN-13: 9781265072469
Edition number: 11 ed