Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause

The Nonprofit Marketing Guide provides practical and cost-effective strategies for nonprofit organizations to grow and scale their marketing programs. It offers a step-by-step walkthrough of how to create an online and offline marketing program, based on ten years of survey data and experience coaching hundreds of communications professionals.

Format: Paperback / softback
Length: 272 pages
Publication date: 03 June 2021
Publisher: John Wiley & Sons Inc

In the eagerly awaited second edition of The Nonprofit Marketing Guide, CEO and founder of Nonprofit Marketing Guide LLC, Kivi Leroux Miller, takes readers on a comprehensive journey to crafting an effective online and offline marketing program that will propel and scale with their organization. Drawing upon ten years of survey data from thousands of nonprofits and extensive experience coaching hundreds of communications professionals in nonprofit marketing, the book offers practical and cost-effective strategies that can be implemented immediately.

Chapter 1: Laying the Foundation

In this introductory chapter, the author delves into the importance of creating realistic marketing strategies and communications plans tailored to the unique needs of nonprofits of all sizes. They emphasize the significance of building and engaging a vibrant community of supporters who are passionate about the organization's mission. The chapter also provides valuable insights into developing and delivering powerful messaging that resonates with the target audience and inspires action.

Chapter 2: Building Your Online Presence

The author explores the various channels and platforms available for building an online presence, including websites, social media, email marketing, and content creation. They provide practical tips and techniques for creating compelling content that resonates with the target audience and drives engagement. Additionally, the chapter includes bonus templates and worksheets in an online workbook for readers to utilize as they implement their marketing strategies.

Chapter 3: Leveraging Offline Marketing

Recognizing that offline marketing is still a powerful tool for reaching and engaging with the target audience, the author discusses various offline marketing techniques such as print advertising, direct mail, event marketing, and public relations. They provide examples of successful campaigns and offer practical tips for maximizing the impact of these strategies.

Chapter 4: Measuring and Evaluating Success

The author emphasizes the importance of measuring and evaluating the effectiveness of marketing efforts to make informed decisions and optimize future strategies. They provide guidance on setting metrics, analyzing data, and making data-driven adjustments to improve the return on investment.

Chapter 5: Adapting and Evolving

The nonprofit landscape is constantly evolving, and the author acknowledges the need for organizations to adapt and evolve their marketing strategies to remain competitive. They discuss the importance of staying up-to-date with the latest trends, technologies, and best practices in nonprofit marketing.

Conclusion

The Nonprofit Marketing Guide is a valuable resource for nonprofit organizations seeking to grow and scale their impact. Written with the benefit of extensive research and practical experience, the book offers a step-by-step roadmap for creating an effective online and offline marketing program that will drive growth and engagement. Whether you are a seasoned marketing professional or a newcomer to the nonprofit sector, this guide will provide you with the tools and insights you need to succeed.

In conclusion, The Nonprofit Marketing Guide is a must-read for any nonprofit organization looking to expand its reach, engage with its audience, and achieve its goals. With its comprehensive and practical approach, the book provides valuable insights and strategies that can be implemented immediately to drive growth and impact. Whether you are a seasoned marketing professional or a newcomer to the nonprofit sector, this guide will help you navigate the complex world of nonprofit marketing and achieve success.

Weight: 406g
Dimension: 254 x 264 x 27 (mm)
ISBN-13: 9781119771036
Edition number: 2nd Edition