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Performance Excellence in Marketing, Sales and Pricing: Leveraging Change, Lean and Innovation Management
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Product details
| Management number | 201817170 | Release Date | 2025/10/08 | List Price | $22.33 | Model Number | 201817170 | ||
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| Category | |||||||||
Format: Hardback
Length: 271 pages
Publication date: 07 September 2022
Publisher: Springer International Publishing AG
Featuring industry case studies, this book is a practical guide for marketing professionals, academics and policy makers to enable enterprises to achieve long-term competitive advantages through best-in-class marketing, sales and pricing activities.
Weight: 623g
Dimension: 235 x 155 (mm)
ISBN-13: 9783031100963
Edition number: 1st ed. 2022
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