Reinventing Live: The Always-On Future of Events

Forget events as one-off experiences, and organizers purely organizing events. Welcome to a new world, where events build communities and nurture relationships ‘all year round’ – all with event technology at its core. Featuring dozens of practical case studies, this book will help event professionals or anyone looking to enter the future of the live events industry.

Forget the traditional one-off, in-person event. Welcome to a new world, where event organizers no longer see themselves as pure organizers; rather their role is to facilitate - business, connections, education and advocacy. Events are fast-becoming catalysts for building communities and nurturing customer relationships ‘all year round’ – with the use of event technology at its core.

The authors Denzil Rankine and Marco Giberti have seen it all in their 30 years of consulting, operating and investing across the global exhibitions and events industry. Based on dozens of their interviews with senior executives, entrepreneurs and investors this book is packed full of practical case studies that will equip readers with new strategies, tools and insights they can apply back into their day-to-day roles. This book is a must-read for C-Level management, marketing and event professionals, or anyone looking to participate in the events industry.

Weight: 296g
Dimension: 132 x 209 x 18 (mm)
ISBN-13: 9781785276927