Reputation Management: The Future of Corporate Communications and Public Relations

A good reputation is essential for success in business and life, as organizations with the best reputations outperform rivals in tangible ways. Tony Langham's book "Reputation Management: The Future of Corporate Communications and Public Relations" argues that reputation management is the future of public relations and corporate communications and provides a blueprint and toolkit for reputation management. It is essential reading for CEOs, Board Directors, and shareholders, as well as professionals and students working in or studying business, marketing, corporate communications, and public relations.

\n Format: Hardback
\n Length: 312 pages
\n Publication date: 21 December 2018
\n Publisher: Emerald Publishing Limited
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A good reputation is an invaluable asset that plays a crucial role in achieving success in both business and personal life. Organizations with a strong reputation consistently outperform their competitors in numerous tangible ways. They attract top-notch talent, achieve remarkable results with limited marketing budgets, and wield significant influence over governments. While reputation is built over time through genuine actions and behavior, there are instances where short-term strategies lead to unfair advantages. Despite these challenges, reputation remains an often misunderstood and neglected aspect.

In his book "Reputation Management: The Future of Corporate Communications and Public Relations," Tony Langham posits that reputation management is the next evolution of public relations and corporate communications. This comprehensive resource features specially commissioned essays, as well as exclusive interviews with renowned CEOs, influencers, and celebrities. The book addresses a wide range of topics, including fake news, artificial intelligence, James Bond, cyber security, and internet bullying. Additionally, it includes contributions from thirty-nine of the world's leading reputation managers, who share their insights on the moments that had the most significant impact on an organization's reputation.

Reputation Management offers a comprehensive guide and toolkit for reputation management, making it an essential read for CEOs, Board Directors, and shareholders in businesses. It is also invaluable for professionals and students working in or studying business, marketing, corporate communications, and public relations. By understanding the power of reputation, organizations can build a strong foundation for long-term success and navigate the complexities of today's digital landscape.

\n Weight: 436g\n
Dimension: 205 x 137 x 22 (mm)\n
ISBN-13: 9781787566101\n \n