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Scaling B2B Markets: Agile Marketing Strategies for Startups
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Product details
| Management number | 201812778 | Release Date | 2025/10/08 | List Price | $18.63 | Model Number | 201812778 | ||
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Format: Hardback
Length: 120 pages
Publication date: 25 July 2025
Publisher: Springer International Publishing AG
mso-fareast-language: EN-US;">Starting from a solid theoretical background, including recent academic literature on B2B startups, the book maps the marketing trends, such as digitalization and sustainability, which are impacting the marketing strategies of new ventures.
Dimension: 210 x 148 (mm)
ISBN-13: 9783031934049
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