Strategic Content Marketing: Creating Effective Content in Practice

Strategic Content Marketing provides a comprehensive guide to planning, creating, implementing, and analyzing an effective content marketing strategy. It combines established theory with modern practice, featuring real-world case studies and interviews with prominent content marketers. The book is ideal for students and practicing professionals studying content marketing, inbound marketing, marketing communications, digital and social media marketing, and public relations.

Format: Paperback / softback
Length: 266 pages
Publication date: 15 December 2023
Publisher: Taylor & Francis Ltd

Strategic Content Marketing provides a comprehensive and practical guide to planning, creating, implementing, and analyzing an effective content marketing strategy. Written by industry experts, the book combines established theory with modern practices, offering real-world case studies and examples alongside interviews with prominent content marketers. The book is structured with clear chapter objectives and summaries, making it easy for students to learn and understand the key concepts.

Chapter objectives and summaries help structure learning, while reflective questions and activities aid comprehension. Upon reading, students will gain a deep understanding of:

The definition, purpose, and practical implementation of a content marketing program.

The relationship between content marketing and broader marketing, strategic positioning, buyer personas, and research initiatives.

The most effective and valued forms of content marketing, including digital and B2B content marketing.

How to create persuasive content and measure the effectiveness of content marketing.

The careers, associated competencies, and software technologies in the burgeoning field of content marketing.

This comprehensive text is ideal for advanced undergraduate and postgraduate students studying content marketing, inbound marketing, marketing communications, digital and social media marketing, and public relations. It is also highly valuable for practicing professionals seeking to develop their skills and advance their careers.

In addition to the main text, the book includes online resources such as instructor teaching slides, four-color images, and templates, as well as a chapter test bank with questions to help students test their knowledge.

Overall, Strategic Content Marketing is a must-read for anyone looking to succeed in the fast-paced world of content marketing. Its comprehensive coverage, practical insights, and expert guidance make it an invaluable resource for students, professionals, and anyone interested in building a strong content marketing strategy.

Dimension: 246 x 174 (mm)
ISBN-13: 9781032438481