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Strategic International Marketing: Strategy Development and Implementation
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Product details
| Management number | 201813461 | Release Date | 2025/10/08 | List Price | $85.78 | Model Number | 201813461 | ||
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Format: Hardback
Length: 402 pages
Publication date: 03 June 2024
Publisher: Taylor & Francis Ltd
Offers a uniquely adaptable strategy framework for firms of all sizes that are looking to internationalise, using the Nine Strategic Windows model. Considers how technological development has shaped buyer behaviour, channels of distribution and payments systems globally, and the impact of digitalisation on the global economy more broadly.
Weight: 453g
Dimension: 246 x 174 (mm)
ISBN-13: 9781032467726
Edition number: 2 ed
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