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The Impact of Digitalization on Current Marketing Strategies

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Management number 201815577 Release Date 2025/10/08 List Price $45.37 Model Number 201815577
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Format: Hardback
Length: 256 pages
Publication date: 14 March 2024
Publisher: Emerald Publishing Limited

Digitalization completely has transformed marketing. It has changed consumption habits, consumer behaviour, and purchasing processes. In addition, it has modified marketing strategies, tactics, and processes, offering a wide range of mechanisms that allow companies, of all types and sizes, to enhance their commercial actions.

Weight: 484g
Dimension: 159 x 238 x 22 (mm)
ISBN-13: 9781837536870


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