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The Making of a Status Symbol: A Business History of Rolex
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Product details
| Management number | 201813536 | Release Date | 2025/10/08 | List Price | $47.15 | Model Number | 201813536 | ||
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Format: Hardback
Length: 272 pages
Publication date: 03 June 2025
Publisher: Manchester University Press
This book shows how Rolex has become the embodiment of individual success since the 1960s. This brand is much more than a watch: it is a narrative on a triple exceptionality: that of a product, that of an entrepreneur, and that of the wealthy consumers who wear it. A must-read for understanding the phenomenal success of Swiss watchmaking. -- .
Weight: 465g
Dimension: 216 x 138 x 16 (mm)
ISBN-13: 9781526183262
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