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The Modern Customer – the PHANTOM: Customers on the Run: How Sales must Respond to Radically New Buying Behavior

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Product details

Management number 201815145 Release Date 2025/10/08 List Price $29.28 Model Number 201815145
Category

Format: Paperback / softback
Length: 259 pages
Publication date: 17 February 2024
Publisher: Springer

This book shows how companies can - and must - adapt their sales strategies and processes to changing customer expectations in times of digital transformation and markets volatility.


Dimension: 240 x 168 (mm)
ISBN-13: 9783658391980
Edition number: 1st ed. 2023


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