Value-Added Selling, Fourth Edition: How to Sell More Profitably, Confidently, and Professionally by Competing on Value-Not Price

The global, go-to guide that started the Value Selling Revolution—now updated for today's market. "Value" is about more than just price, and good salespeople understand that. This updated fourth edition of Reilly's classic guide examines the latest trends and technology and provides expert advice on leveraging current technology to increase sales. It offers proven strategies and tactics to help you close more sales and improve repeat business without compromising on price.

Format: Hardback
Length: 368 pages
Publication date: 04 October 2018
Publisher: McGraw-Hill Education

The term "value" extends beyond mere price, as astute sales professionals recognize. They possess a deep understanding of what sets their products apart from competitors. In the inaugural edition of "Value-Added Selling," renowned industry expert Tom Reilly addressed the primary challenge faced by salespeople: conquering customer apprehensions regarding pricing. This groundbreaking book subsequently emerged as the global authority on value-added selling. However, the landscape has undergone significant transformations since then. The advent of technology, particularly price comparison apps and search engines, has granted consumers an unprecedented abundance of information, rendering it increasingly challenging to establish and sell products based solely on price. Moreover, the millennial generation, now comprising the largest segment of the workforce, exhibits distinct preferences and behaviors compared to previous generations. This revised fourth edition of Reilly's renowned guide delves into the latest market trends and technological advancements, offering invaluable insights on leveraging these tools to enhance sales performance.

"Value-Added Selling, 4th Edition" presents proven strategies and tactics to assist you in not only securing more sales but also enhancing repeat business without compromising on price. By comprehending buyers' needs, desires, and concerns from the very outset of the sales process, you gain the ability to anticipate their requirements and tailor your offerings accordingly. The book underscores the importance of selling value rather than merely focusing on price, enabling you to compete more effectively and secure a competitive edge.

In conclusion, "Value-Added Selling, 4th Edition" serves as a comprehensive and indispensable resource for sales professionals seeking to thrive in today's dynamic market. By embracing the principles of value-based selling and leveraging the latest technology, you can elevate your sales game, foster customer loyalty, and achieve sustainable growth.

Weight: 620g
Dimension: 163 x 237 x 29 (mm)
ISBN-13: 9781260134735
Edition number: 4 ed