War for China's Wallet: Profiting from the New World Order

The War for Chinas Wallet examines how companies can profit from Chinas outbound economic plans and a shifting consumer base that is increasingly nationalistic. It highlights the risks of not adhering to Beijings political goals and offers insights from interviews with business executives and government officials.

Format: Paperback / softback
Length: 210 pages
Publication date: 11 December 2017
Publisher: De Gruyter

The stakes are high for companies looking to profit from the world's newest superpower, with Chinese-led initiatives such as One Belt One Road (OBOR) and the Asian Infrastructure Investment Bank (AIIB) combined with uncertainty due to US shifts in policy and apparent commitments over the past decade. Post-financial crisis, China has emerged as the largest or second largest trading partner for most countries, becoming the second largest market for Fortune 500 companies like Starbucks, Apple, and Nike, and driving growth for Hollywood and commodity products. However, the profits come at a price for countries and companies alike, as they must adhere to the political goals of Beijing or else face economic punishment or outright banishment.

To help companies understand how to profit from China's outbound economic plans and a shifting consumer base that is increasingly nationalistic, The War for China's Wallet, a new book by Richard Engel, has been published. The book uses primary research from interviews with hundreds of business executives and government officials to provide insights into how companies can navigate the complex political landscape and tap into the opportunities presented by China's economic growth.

The countries and companies that get it right will benefit from China's wallet, while those that do not will lose out on the world's largest growth engine for the next two decades. The book offers valuable advice on how companies can adapt to the changing market conditions and seize the opportunities that China presents.

Richard Engel, the author of The War for China's Wallet, has been interviewed by MSNBC, Bloomberg, Forbes, and Marketplace to discuss the book and its insights. He has also written for the Financial Times, where his review of the book can be read by subscribers.

In conclusion, the stakes are high for companies looking to profit from the world's newest superpower. With Chinese-led initiatives and uncertainty due to US shifts in policy, companies must navigate the complex political landscape and tap into the opportunities presented by China's economic growth. The War for China's Wallet provides valuable advice on how companies can adapt to the changing market conditions and seize the opportunities that China presents. By understanding the political goals of Beijing and the shifting consumer base, companies can position themselves for success in the world's largest growth engine for the next two decades.

Weight: 366g
Dimension: 160 x 230 x 12 (mm)
ISBN-13: 9781501515941